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  • Home
  • Divisions
    • PGS Machinery
    • Profile Packaging
    • PaKSource Global
  • Machines
    • Manufacturer
      • Profile Packaging
        • SN – Horizontal Form-Fill-Seal
        • NISHIBE – Pouch Making
        • QiPACK – Seal Inspection
        • RADPAK – VFFS & End of Line
      • PackSource Global
        • PSG Lee – Premade Pouch
        • PSG NOW – Detect & Check
        • PSG X-Ray – X-Ray
        • TGM – Tube Filling
        • PSG SUNG – Tray/Flow Wrap/Band Seal
        • PSG ACE – Fill & Cap
        • PSG Mini PMP – Small Batch
        • SOMA – Stick Pack Sachet
        • Herrmann Ultrasonics – Sealing
        • Valmatic
        • Visiott
        • Link Pack
        • FBR ELPO
    • Industries
      • 3A Sanitary Approved
      • Aerosol Products
      • Beverages
      • Candy
      • Cheese
      • Chemical
      • Confectionary
      • Contract Packing
      • Food
      • Healthcare
      • Household
      • Non-food
      • Personal Care
      • Pet Food
      • Pharmaceutical
      • Retort
      • Seeds
      • USDA 3A Approved
      • Various
    • Machines by Type
      • Band Sealer
      • Cartoner
      • Case Erector
      • Case Packer
      • Case Sealer
      • Feed Systems
      • Fill-seal
      • Flow Wrapper
      • Form-fill-seal
      • Horizontal-Form-Fill-Seal
      • Inspection
      • Metal Detection
      • Premade Pouch Fill-cap
      • Premade Tube Fill – Seal
      • Sachet
      • Seal Inspection
      • Stick Pack
      • Thermo-Form-Fill-Seal
      • Tray Fill-Seal
      • Tray Former
      • Tray Sealer
      • Ultrasonic Seal
      • Vertical-Form-Fill-Seal
      • X-Ray Inspection
    • Package Styles
      • 3 Side Seal
      • 4 Side Seal
      • Bricks
      • Cup
      • Fitment
      • Flat Bags
      • Flat Cartons
      • Flow Wrap
      • Gusset
      • Pillow Pouch
      • Sachet
      • Stabilo with 4 sealed corners
      • StandUp
      • Stick Pack
      • Tray
      • Tube
      • Vial
      • Zipper
  • Service and Support
  • About Us
    • Tradeshows
    • Partners
    • S.E.C.A.M.P.
    • Awards
    • Blog
  • Contact
    • Management Committee
    • Contact Us
    • Machine Inquiry
  • Press
    • News and Events
    • Newsletters
    • Brochures

Monthly Archives: December 2018

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  2. 2018
  3. December

Remember to Reposition Your Brand – The Market Changes

BlogBy R. Charles MurrayDecember 3, 2018

Every once in awhile brands need to be repositioned allowing companies to change the way customers associate with their brands and products. This event allows for the brand promise to be revised. Provided this reposition is done effectively, the result should be a renewed customer perception. The concept is for the brand to compete with…

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