Building Customer Loyalty

Store owners everywhere are wondering what to do next as they have to compete with online channels. Brand managers are concerned how to jump out of the social media story to get your order. Who would have thought sales would grow in this manner? Some retailers are looking at turning their stores into destinations where…

Gauge the Temperature of Your Colleagues

Great managers do not assume anything. They pay attention to the company culture details. They spend time daily observing how people treat each other while working, while meeting and while problem-solving. Making a common postal area, beverage center ,or outside smoking area, and possibly a play area, allows for these quiet observations. They check in…

Pet Parents

The latest news is that the pet food, treats and accessories category is worth $70 billion plus! Companies are continually finding new ways to serve pets and their pet parents. The most interesting is Natural Wellness food-based solutions for some of the most common pet ailments — a space currently owned by traditional old type…

DATA

Most folks working in flexible packaging are not aware of the state, or size of our industry. Recently the Flexible Packaging Association presented preliminary figures that are startling to say the least. In the US the total packaging industry is estimated at $167 billion with flexible packaging at 19% or $31 billion. Flexible packaging is…

Non-Toxic All Natural Skin Protection Products

A personal mission three years ago turned into a movement. Penta5 USA created 25 brands of all-natural, non-toxic wellness products. For example in the skincare segment, our Technical Director defined the next generation of skincare with three all natural unique lotions. These products prove that natural is incredibly effective and doesn’t have to live in…

Is The Marketing Plan Working?

First make sure you have a product you plan to introduce to the market. The product should have some unique selling points, be new, and make the customer just want it. Does the product make sense? Does it work? Does it solve problems? Of course having a multi-product plan makes sure something in the program will…