This month, we are facing a pandemic the likes of which many of us have never seen before.
The spotlight is on contact with customers through social network platforms. So our salesmen, and their prospective customers, are spending more time on these web platforms than ever before. Video demonstrations, phone calls and virtual meetings are now the norm.
Much of this is a result of shelter-in-place orders, or the shift from on-site office presence to remote, work-from-home situations.
We are very aware that as more consumers and other business stakeholders scroll through social web sites that there’s little room for missteps.
Before you start social posting, interaction and engagement, there are a few things that you need to know about your brand, and social media, in the time of the novel coronavirus.
Consumers are looking to brands to showcase their values and beliefs.
Please remember that Accenture found in a 2018 study that brands that did demonstrate meaningful, authentic and thoughtful core brand values were more successful than those that didn’t. Of the massive group of 30,000 consumer survey participants, 62% said they appreciate when brands take a stand on relevant issues, and the same percentage agreed that their purchasing decisions could be influenced by a brand’s ethical values and level of authenticity.
Brands can take this opportunity to adjust their social strategy, and provide social content that will help their brand image, but also help their audience get through this trying, unusual and sometimes frightening time.
About two thirds of the American public is already turning to social media as a leading source of news. We would bet good money that percentage has increased during the new stay-at-home normal. This means that the following that your brand has already built will be looking to social, not only for news about what’s going on amid the coronavirus outbreak, but also what brands are doing in response.
So in our case we are using our Redi-2-DrinQ liquor license and making FDA approved hand sanitizer called in2itiv™. We are supplying emergency services, municipalities and hospitals. We are also donating hand sanitizer to local police, churches, schools and missions.
A brand with a conscience!
Take care, wash hands frequently and sanitize.