As we move forward in another new year—and this time around, a new decade—many of us will emerge from the daze of the holidays and start thinking about the year ahead. Remember the start of the year is a great time for reflection, planning and goal-setting. It may be a cliché and a marketing tool,…
People go on the internet with intent to find something. The things people search for, and the sites they visit, are reshaping marketing. Marketers can now sift through important data from all of their visitors. This data can help predict consumer intent. Clearly, folks want or need something. Marketers all know consumers have six needs…
All day long we hear and read, or take notes from some social platform. We are inundated with emails, texts and video. Nothing is being marketed like it was just five years ago. For some people, social media is just a source of entertainment. However, for marketers and entrepreneurs, it can be a source of…
An African proverb says “If you want to run fast, run alone. If you want to run far, run together”. This long-term togetherness view is exactly the approach we all need now. With the pace of life, so many social distractions, so many alternative ways to communicate, coupled with business pressures, it is very easy…
In today’s world more and more millennium families are expressing concern about garbage, and in particular plastic. These innovative parents of young children demand wellness, safe, and sustainable products. For example Greenology President & Founder Adam McCarthy, “As a father of three small children, I was concerned about the overabundance of caustic and carcinogenic ingredients…
Kahlil Gibran in his book, ‘The Prophet’ described work as I see it best…”Work is love made visible” In my job as CEO, I often have to remind myself of these words to get through the day. Sometimes the decisions I am required to make do not have much love attached to them. Many times,…
StandUp plastic laminated pouches and plastic straws have an end of life story and that is not ugly, but very positive. The solution is plasma technology and production of syngas and is going to become the key to packaging sustainability. Think why is syngas not part of todays sustainability strategy? Syngas may offer the closest…
We employ technology to help run our machinery, liquor distribution and wellness businesses. We rely on technology suppliers, OEM’s and system integrators to get everything to work safely and correctly. This means they have to access equipment remotely which creates an open access point on our network. This can also possibly create a cyber security…
Now relate this very old saying to how we run our company in today’s busy world. Think about how we mix daily with others via phone, postal mail, email and all types of social media. These relationships are what help us move ahead. In earlier times, we believed we could win the race alone. I…
The Florida Sterling Council and FloridaMakes collaborated on these statewide awards to recognize the State’s high-performing manufacturers. Companies were judged on six criteria categories: leadership, strategic planning, customers, measurement, analysis and knowledge management, workforce and operations. The stakes were down to 33 out of 105 Florida companies! On May 31, 2019, the winners were announced:…