People go on the internet with intent to find something. The things people search for, and the sites they visit, are reshaping marketing. Marketers can now sift through important data from all of their visitors. This data can help predict consumer intent.
Clearly, folks want or need something. Marketers all know consumers have six needs to be met. They want to be surprised, reassured, educated, helped, thrilled and impressed. These needs are determined by emotional, functional, and social behavior.
So what pouch machine will run green sustainable materials? Several of the six needs are used to reach a decision.
This means that how we market on the web should answer each of these needs. It is no longer speed, flexibility and money. It is more about feeling good. Here is an example:our new pouch machine saves energy, uses light gauge material, produces less waste, and runs with sustainable film. These points need to be in the website advertisement to help people make the right choice.
You have a greater chance of influencing their decision, and ultimately winning the sale, by focusing search strategy on satisfying people’s needs.
All quotations need to cover the six needs in a subtle manner.