Every once in awhile brands need to be repositioned allowing companies to change the way customers associate with their brands and products. This event allows for the brand promise to be revised. Provided this reposition is done effectively, the result should be a renewed customer perception. The concept is for the brand to compete with…
Store owners everywhere are wondering what to do next as they have to compete with online channels. Brand managers are concerned how to jump out of the social media story to get your order. Who would have thought sales would grow in this manner? Some retailers are looking at turning their stores into destinations where…
Great managers do not assume anything. They pay attention to the company culture details. They spend time daily observing how people treat each other while working, while meeting and while problem-solving. Making a common postal area, beverage center ,or outside smoking area, and possibly a play area, allows for these quiet observations. They check in…
I like managers and employees who ask questions. There is nothing better than working with staff who are curious about why things are done the way they are done. Ask any Manager what they want in new staff and it is some sort of leadership characteristic or behavior. It is always a good sign when…
The latest news is that the pet food, treats and accessories category is worth $70 billion plus! Companies are continually finding new ways to serve pets and their pet parents. The most interesting is Natural Wellness food-based solutions for some of the most common pet ailments — a space currently owned by traditional old type…
Most folks working in flexible packaging are not aware of the state, or size of our industry. Recently the Flexible Packaging Association presented preliminary figures that are startling to say the least. In the US the total packaging industry is estimated at $167 billion with flexible packaging at 19% or $31 billion. Flexible packaging is…
The internet, bank regulations, and customer choices now dictate how companies will be run in the future. Financial health and growth opportunities will be the main areas of concern for the entrepreneur, or deal maker, to get things moving and product growth secured. It is virtually impossible to consistently get your projects completed without available…
A personal mission three years ago turned into a movement. Penta5 USA created 25 brands of all-natural, non-toxic wellness products. For example in the skincare segment, our Technical Director defined the next generation of skincare with three all natural unique lotions. These products prove that natural is incredibly effective and doesn’t have to live in…
Prospective customers are changing their spending from just buying any products to determining how they work in real life. The new term for this behavior is ‘personalized moments’. According to Deloitte, experiential spending is rising on recreation, travel, and eating out. This spending is dropping on durable goods such as cars, household items and even clothes. This…
What Does the Future Hold for Sarasota? Unprecedented growth is reshaping the region, bringing more people, development, challenges—and opportunities, too. By David Hackett 2/28/2018 at 3:37pm Published in the March 2018 issue of Sarasota Magazine On a postcard-perfect afternoon not long ago, I found myself on the rooftop bar at the 18-story Westin Hotel, looking around at a city in transformation.…