The latest news is that the pet food, treats and accessories category is worth $70 billion plus!
Companies are continually finding new ways to serve pets and their pet parents.
The most interesting is Natural Wellness food-based solutions for some of the most common pet ailments — a space currently owned by traditional old type thinking pharma and veterinary-based brands.
Smaller pet food companies are delivering healthy foods free of fillers and chemicals. Pet parents love this as it fits into their lifestyle. Major traditional pet food companies are seeing double digit loss in market share as pet parents change pet food and treats.
The challenge for our Pets-B-Safe brand was introducing four new healthy treats for dogs amongst the many meat based brands. We decided to cover the total health spectrum in this space and created a wellness natural platform with credibility to build trust with customers.
We identified and designed a four product solution that bridges the gap between the traditional vet brands with more choices from an all newer natural brand. In doing so, Pets-B-Safe was able to bring the best of both worlds to pet parents, giving them the confidence they need to solve their pets’ health issues.
We offer a natural healthy hemp based treat for aging dogs and help with skin irritations, and a diet treat for over weight unhealthy dogs. Moving to more body care concerns, we have a Lactoferrin based treat for blood and bone disorders. The fourth product, our CBD recipe for dogs with arthritis and inflammation problems, has incredible potential to assist in their recovery.
We have implemented a new color strategy with the Pets-B-Safe pouches to differentiate the brand and four products. The use of silver, gold, white and red with green theme provide a strong connection to hemp. We selected these strong colors and imagery of happy healthy times between pets and pet parents to emphasize the natural wellness recipe behind these products.