Influencer marketing has become an important part of businesses’ promotional strategy and is poised to generate more than $11 billion through the end of 2022 alone. New data shows that influencer marketing is among the tools that businesses can use to increase brand recognition by more than 70%. The question to ask is what return…
We all need to embrace and practice sustainability in the packaging industry. In the end, everyone has to rely on packaging to get products like food, chemicals, pharmaceuticals and cosmetics to market. Good packaging ensures products are safe and healthy for the public. Ensuring the product is safe to use by the end of predicted…
We have a fundamental misunderstanding of what it means to be firm. We mistake brazen toughness for power and control. Our definition of toughness is that you fear nothing and are cold-hearted. Some individuals use the bully version, projecting strength, while hiding the hurt and insecurity within. Firmness is about responding to a crisis and…
Over my many years in business I have found that individuals of brilliance or exceptional talent often fall short of their true potential. Encourage your staff to use their own abilities to implement new ideas, or improved concepts. Provide them confidence to break through and carry out the mission. It seems they want others to…
Oral hygiene is essential when working around others but it won’t make a difference if you’re using an ancient toothbrush. Dentists suggest you replace your toothbrush every three months at minimum, and sooner if those bristles start fraying. Use 3% hydrogen peroxide on the tooth brush. Some of us struggle to brush twice a day,…
Communication is extremely vital today. To be effective you need to follow a set of rules and not get lost in phone calls, texting, video messaging etc. No matter who you are, which division you work in, or what your job is, clear communication will be a critical factor in your ultimate success. It might involve telling your needs to a…
Selling food, beverages, or pharma products in 2022 will be very different than before. Historically, most food and beverage manufacturers have used some combination of production strategies to develop their products, but recent supply chain disruptions and consumers’ desire for variety are forcing many to rethink their approach. Traditionally make-to-stock (MTS) is a “build-ahead” production strategy in which manufacturing plans…
For many individuals, electromagnetic hypersensitivity (EHS) can be a difficult condition to manage, as symptoms can come suddenly and do not respond to regular medications. Whether you suffer from intermittent or chronic headaches from 5G, there are several steps you can take now to limit your potential exposure to 5G radiation sources. Limit Use of…
After emerging from the pandemic, there’s been an explosion of interest in automation by companies in contact with us. Customers from every market segment are seeking to reduce costs of high speed production. This interest will hopefully produce a growing wave of orders for our PGS Machinery division, filling machines, inspection systems, robots, and vision…
The use of strong branding is required today. This is needed to help you stand out from all the noise in the marketplace. Your brand is more than just your logo and slogan. Everything you say and do is a part of the meaning you create in the hearts and minds of customers. What you…
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