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Martin Luther King Jr. said, “The arc of the moral universe is long, but it bends towards justice.” I trust he was right, and it does not turn back. The China virus decisions we make today will no doubt forever affect future generations. Imagine what the future holds for us with all the new technologies…
This month, we are facing a pandemic the likes of which many of us have never seen before. The spotlight is on contact with customers through social network platforms. So our salesmen, and their prospective customers, are spending more time on these web platforms than ever before. Video demonstrations, phone calls and virtual meetings are…
The world is now reaching one of its most critical times in human history. Focus is on all governments showing concern about the spread of the Coronavirus and how to prevent a nationwide, or global crisis. They do not seem to have the ability, or desire, to set a clear vision for the future. They…
Here we are, hopefully charging into a new decade. Starting off the new year is always invigorating after the Christmas / New Year break. The mind is reset and should focus on what we can change in the year ahead. However, the start of a new decade should be different, it is much bigger than…
As we move forward in another new year—and this time around, a new decade—many of us will emerge from the daze of the holidays and start thinking about the year ahead. Remember the start of the year is a great time for reflection, planning and goal-setting. It may be a cliché and a marketing tool,…
People go on the internet with intent to find something. The things people search for, and the sites they visit, are reshaping marketing. Marketers can now sift through important data from all of their visitors. This data can help predict consumer intent. Clearly, folks want or need something. Marketers all know consumers have six needs…
All day long we hear and read, or take notes from some social platform. We are inundated with emails, texts and video. Nothing is being marketed like it was just five years ago. For some people, social media is just a source of entertainment. However, for marketers and entrepreneurs, it can be a source of…
An African proverb says “If you want to run fast, run alone. If you want to run far, run together”. This long-term togetherness view is exactly the approach we all need now. With the pace of life, so many social distractions, so many alternative ways to communicate, coupled with business pressures, it is very easy…
In today’s world more and more millennium families are expressing concern about garbage, and in particular plastic. These innovative parents of young children demand wellness, safe, and sustainable products. For example Greenology President & Founder Adam McCarthy, “As a father of three small children, I was concerned about the overabundance of caustic and carcinogenic ingredients…
Kahlil Gibran in his book, ‘The Prophet’ described work as I see it best…”Work is love made visible” In my job as CEO, I often have to remind myself of these words to get through the day. Sometimes the decisions I am required to make do not have much love attached to them. Many times,…